images via here, photos by Mary Rozzi
We've seen some stunning campaigns for La Perla over the years, and once again the iconic lingerie brand outdoes itself with yet another eye-catching set of images. Clearly the Fall/Winter 2012 collection is Asian-inspired yet still strong with the classic Italian lingerie design. We can't say this enough, but we love it when a lingerie brand creates a gorgeous story with its lookbook. As always, La Perla is elegant, sophisticated and rich, so its no wonder so many of our customers ask for it (though we remind them that there is a vast world of luxury lingerie that exists that simply doesn't have the marketing dollars La Perla has!). Our personal favorites (items we would buy for ourselves) include those in the first two images, though we would gladly take any of the pieces shown here!
It looks like the F/W 2012 collection hasn't arrived in stores yet, but keep an eye out because it's sure to arrive soon!
(For a selection of La Perla on SALE, visit our boutique here).