Damaris Lingerie New Collection + Short Film


Super hot British lingerie label, Damaris, is not only known for their dramatic and lush lingerie & bodywear, but also for their creative and boldness way in advertising their brand. Their new short film video, "Packing Heat", is almost 7 minutes long, directed by Johnny Green and featured model Liberty Ross. In his own words "all you need to make a movie is a gun and a girl".

The focus of course is on the lingerie, where Damaris' new collection was showcased throughout the video with beautiful and unusual knickers and bold color pieces. Check out the video below and tell us what you think! Also check out the new Damaris collection below video. Our favorite range is the "Granita". Which one is your favorite?









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Emilio Pucci Does Boudoir Fashion For SS12


Emilio Pucci has been a long favorite RTW label of ours, his collections never disappoint. We're in deep love seeing so many boudoir inspired styles for Spring/Summer 2012, that btw made most of his collection for next season and wanted to share some gorgeous pictures with you. We love boudoir fashion when is done properly, elegantly, and with good taste, and it's easier than you think to get it right. Below are some of our favorite looks of Pucci's SS12 collection for some inspiration and swooning! Which style do you like the most?









Photos: Fashion Gone Rogue

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Ritratti Sensation

The ultra famous Star Cup bra

It is with immense pleasure that we announce the addition of the ultra luxe Italian label, RITRATTI, to Bella Bella Boutique amazing Designer offerings. RITRATTI offers the finest Italian craft manufacturing with a history made of passion, commitment, and product ethics. RITRATTI is an Italian superb authority in the lingerie universe. Their collaborations with the fashion industry have been enormous, from Dior to Armani, from Krizia to Prada, up to Gucci.


The introduction of the Sensation range using "Soft Up" technology, has opened the era of the success of oil-cup bras, later followed by the "Skin Cut" system, where elastic strips were replaced by heat-welding technique for extra comfort and an ultra smooth seamless look.


The woman who chooses RITRATTI recognizes the importance of fit, high quality, and details, as well as the value of the "well made". The Sensation collection is the ultimate luxury basics you'll ever need to own!

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Using Your Lingerie Charm


Gisele Bündchen in collaboration with Hope Lingerie shows how to get out of sticky situations using your lingerie charm. Want to learn some tips? Here we go to the videos:

Tip #1


Tip #2


Tip #3


After all, it is HOW we say anything that makes the difference! Hope you enjoyed it. :-)

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The Boudoir Fashion Guide

Mariana Rios in Lethicia Bronstein 
Boudoir Fashion is a trend that women leave their lingerie apparent in their outerwear production but without vulgarity. We understand it can be a bit tricky to do it properly, so we put together a quick guide for you to do the trend of lingerie as outerwear correctly. Let's take a look at the possibilities?

Transparency - Transparency is a great start for a boudoir look. Use transparency without fear over a pretty and opaque bra preferably. Make sure to wear nipple covers if your bra requires extra coverage for a smoother look. If you are on the shy side wear a slimming jacket over it. We have seen a lot of transparency looks showing high waisted panties and shorts which require the right personality and attitute to embrace, so if you have the personality, go for it! We love best when it is worn as a resort wear more than for a red carpet event, unless of course, you're a celebrity, otherwise go with a pencil skirt or trousers for an elegant look.


Lingerie - If you want to use lingerie in your look, keep it simple, pick just one piece and mix it with casual clothing as underlay or overlay and add playful, feminine accessories. Best pieces to wear are camisolesbodysuits/jumpers, and bustier bras, they are super easy to mix within. Silk and lace are the best fabrics.


Lingerie Illustration: A fun way to dress boudoir style is by wearing clothing with lingerie illustrations on it. Usually presented in t-shirt styles, it's a super flirty look when paired with jeans or leggings. British lingerie label, Bordelle, have implemented this trend using an illustration of their best seller range, the Angela dress, as you see below.


Structured - This is an easy and safe way to wear boudoir fashion. It suggests the lingerie, but translated by cuts in clothing and textiles. Lace overlay gives you a dressier look while simple patterns are perfect for day wear. Corsets also fall in this category.


Hosiery - For those who want just a little boudoir touch can opt for hosiery or thigh highs, they are very sexy without trying too hard. There are many options from classic opaques to ultra sexy designs like the ones with garter cuts creating the illusion you are wearing them.


Boudoir Fashion is for all women at all ages. You just need to choose the looks that you are most comfortable with, that fit your body type appropriately, and show your personality well. Now, tell us: what do you really think about this trend? Would you wear it? If yes, what's your favorite look?

Photo: styleonthecouch.com wearing Zinke All Things Nice Lace Jumper

Collaboration Credits: JuliaPetit.com {Brazil}
Editing: Bella Bella Boutique

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Bijoux Indiscrets L'Essence du Boudoir


We can't stop spraying this yummie scent around, it's so delish and oh so sexy aroma! Developed exclusively for Bijoux Indiscrets, the recipe of L’essence du Boudoir is based on an ancient recipe of the kamasutra book. A mix of flowers, spices and woods with aphrodisiacal properties with a mixture of the sweetness of the Rose, the exoticism of Jasmine, and the erotic power of Ylang-Ylang, combined with wood and exotic spices.
This exquisite ambient room fragrance will lead you through an adventure guided by the most sensual of the senses: the sense of smell. Want to try it? Get yours here and enjoy!



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Toad Lillie - Femme Fatales


She did it again! Laurie Shapiro, the designer of Toad Lillie, brings us an ultra sensual and very flirty new couture collection for this Fall. The meticulously hand crafted pieces are decadent, sophisticated, with the perfect dosage of seduction for the Femme Fatales of the world!


Exquisite bras and panties, created exclusively in silk, encourage you to express yourself and bring out your inner Femme Fatale.


A rare treat, Toad Lillie expertly hand crafts each piece using couture construction techniques, ensuring each feels as luscious as it looks. Sexy should feel scrumptious! This means making lingerie in a way that is just not done anymore.


Bras and panties that are true masterpieces, with silk lined cups and gussets, french seaming, the narrowest of rolled hems, hand appliques, and gorgeously finished stitching. They're as beautiful turned out on your bedroom floor as they are hugging the curves of the work of art that is you!


We invite you to explore more about each of these delicacies here.



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Zinke - The Souvenir Collection

All Things Nice Jumper

There were so many of you waiting for this collection to hit the stores as it may be one of Zinke's best yet. We are delighted to announce that The Souvenir Collection is now available to order at Bella Bella Boutique website. The Souvenir Collection is a delicious Fall range with super soft silks and comfy cotton knit pieces perfect for mix & match and layering. Our favorite piece, perhaps the highlight of this new collection is the All Things Nice Jumper {seen above} made with gorgeous and luxurious lace on Zinke's best selling silhouette jumper. You can easily wear it as an outerwear under a jacket with sleek trousers for the day/work and with a pencil skirt for the nightime, and of course, beautiful accessories and voila! You are perfect!

On The Road Again Jumper
Tulsa Bralet and Shorts in Spice




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Brazilian Bombshells for Elle Magazine

our favorite cover

Loving the 4 covers of Elle Brasil September issue with Brazilian models Isabeli Fontana, Izabel Goulart, Ana Beatriz Barros and Renata Kuerten; specially that all 4 of them portrait boudoir fashion. What's your favorite cover?



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